A cow walks down the main street of Blyth...

From Cowbell’s early inception, their founders recognized the need for a brand that would represent their vision – brewery products that stood out on the shelf, but were authentic to them. In 2014, the founders engaged Arcane to develop a name and a brand that would evoke their rural roots, without alienating urban craft beer enthusiasts. The founders embarked on a world-wide brewery tour to learn about what made each brewery special, and they shared with our team what they thought would make their idea different.

Cowbell Brewing Co. was born out of the common theme of good beer + good design + a story = a great experience. As the vision for Cowbell grew from local brewpub to a world-class destination brewery, their brand promise of Craft Beer that Rings True was at the heart of everything they did. They designed the brewery and chose materials to be respectful of their community and its heritage, picking equipment that would help them make a superior product, and insisted on the packaging that would set them apart in the market.